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Other factors such as age and gender can also influence the color choices we make.
Of course, the color selections we make are often influenced by factors including price, selection, and other practical concerns.
In the first of the six experiments described in the study, 71 U. colleges students were presented with a participant number colored either red, green or black prior to taking a five-minute test.
The results revealed that students who were presented with the red number before taking the test scored more than 20 percent lower than those presented with the green and black numbers Color psychology suggests that various shades can have a wide range of effects, from boosting our moods to causing anxiety.
Not only that, but color preferences can also change in time.
A person might prefer brighter, more attention-getting colors when they are younger, but find themselves drawn to more traditional colors as they grow older.
The study found, however, that exposing students to the color red prior to an exam has been shown to have a negative impact on test performance.
But could the color of the products you purchase ever say something about your personality?
For example, could the color of the car you buy somehow relate to some underlying personality traits or quirks?
Does the color blue make you feel calm and relaxed?
Artists and interior designers have long believed that color can dramatically affect moods, feelings, and emotions.