Okcupid race and dating
The 119 less matches I received correlated with Snow’s feelings of being ignored, as well as with a study Ok Cupid put out in 2009, and updated in 2014, which revealed that black women tend to encounter the cold shoulder when looking for love online.
Ok Cupid’s 2009 report showed that although black women respond the most to messages sent to them (“In many cases, their response rate is one and a half times the average, and overall, black women reply about a quarter more often than other women”), they receive the least responses when they’re the ones to initiate the conversation.
I can’t wait to have mine this morning …” Snow says being compared to food items is a normal occurrence.
“On Ok Cupid, anyone can message you — you don’t have to match with them or anything — so I’ll just get random messages from random people and they’ll just be like, ‘my chocolate mami’ or something, or ‘I really like your skin tone, very unique and delicious,’” Snow says.
I also had assistance from my white coworker, who acted as a control for the experiment by making a nearly identical Tinder profile to determine the difference in responses we got.
We created our Tinder profiles to state the same information: first name, age, journalist, Eugene. Seeing as my friend Snow had been dating online for about three years, I wasn’t expecting to receive any responses equitable to hers in only two weeks — but I did.
Unlike myself, she was using Tinder and Ok Cupid in an actually serious manner but, instead of love, she was finding a whole bunch of casual racism.
It just feels like a blow after blow after blow of people telling you that you’re not good enough just because you’re not white,” Pilai says.At the time we first talked about her qualms with online dating, she lived in Eugene.Now she resides in Portland, but says not much has changed.In its 2014 report, Ok Cupid released data from such a swiping system that showed Asian men were 20 percent less likely to swipe right on a black woman, Latino men were 18 percent less likely, white men 17 percent less likely and black men only 1 percent more likely to swipe right on a black woman than any other race.“82 percent of non-black men on Ok Cupid show some bias against black women,” the study says.