It’s claiming it’s the first dating app service to add a live video feature, though clearly major players in the space were not holding back because of the complexity of the technical challenge involved.Rather live video in a dating app context raises some immediate risk flags, including around inappropriate behavior which could put off users.Because while two people can aesthetically appreciate each other’s Instagram portraits from afar, and even like the cut of each other’s textual jib remotely, they still can’t know for sure ahead of time whether there’s any chemistry until they meet.
And young users have been less engaged on Facebook itself for a while — preferring other social apps like Instagram, for example.
While there are risks here, there is the potential for the feature to be really useful in an online dating context — if enough users can get over the confidence bump to use it.
Video chats could help to solve the core problem for online daters of how to know whether there’s any chemistry with a match before you actually meet them.
The company also says live video can help enhance dating app safety — saying the feature can be a way for users to suss out a stranger to see whether seem trustworthy before risking meeting in person, and also help to weed out fake profiles and catfishing attempts — arguing: “It’s a safe way to have clarity on exactly who you’re talking to.” So it may help to figure out if that stunner you matched with really is a Russian model wanting to date you or some Kremlin-backed scammer.
(Though Badoo does already have some features aimed at thwarting catfishing, such as a request a selfie feature and a photo verification option; and, well, fake Russian models are unlikely to ever pick up your incoming call — unless it’s a very sophisticated scam indeed.